NOAH campaign puts industry In focus
"We're delighted to see that so many people are keen to show what animal health means to them."
A new campaign showcasing stories and photographs that show what animal health looks like has been unveiled today (17 November) at the London Vet Show.
Created by NOAH (National Office of Animal Health), Industry in Focus is an ongoing campaign to illustrate what animal health looks like from a range of perspectives. It includes contributions from industry, stakeholders, charities, the political community and the pet-owning public.
Contributions to date include medical detection dogs, livestock that plays a vital role in our lives and household pets. The campaign aims to build the ultimate picture of animal health in the UK and set out how we can ensure its successful future.
NOAH chief executive Dawn Howard said: "We're delighted to see that so many people are keen to show what animal health means to them. With such breadth of images, it's fascinating to see so many different perspectives and we look forward to many more.
“Animal health means something very different to each and every one of us. The images showcased through the contributions highlight what a varied and inspiring industry we work in and the passion of the people involved in it.
“The campaign is all about keeping animal health at the forefront of everyone’s minds, not only to celebrate the work that we, as an industry, do to keep animals happy and healthy, but also to address challenges that have the potential to put our animals’ health at risk, and ensure that the UK continues to lead the way for good animal health and welfare.”
Defra has published guidance for the vet sector ahead of a proposed UK-EU Sanitary and Phytosanitary agreement.
