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Ceva Animal Health found in breach of NOAH code
NOAH has regulated the content and quality of advertisements, leaflets and promotional activities through its Code of Practice since 1974.
Promotion found to be inconsistent with SPC

NOAH’s code of practice committee has found Ceva Animal Health to be in breach of its code on promotion.

The committee ruled that the PRID® Delta Brochure PR152-L246-0615-1K and its use at the British Cattle Veterinary Association Congress in October last year, was in breach of clause 4.4 (iv) of the Code of Practice.

Clause 4.4 (iv) states that: “Any information or claim in a Promotion of Animal Medicines must not be inconsistent with the SPC”.

The brochure was found to promote off-label use of the product which is inconsistent with the summary of product characteristics (SPC).

NOAH represents the UK animal medicines industry which has regulated the content and quality of advertisements, leaflets and promotional activities through its Code of Practice since 1974.

Further details of the ruling will be made available shortly.

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Defra shares new Sanitary and Phytosanitary guidance

News Story 1
 Defra has published guidance for the vet sector ahead of a proposed UK-EU Sanitary and Phytosanitary agreement.

The agreement, which will change the movement and trade of animals and related products, could see reductions in checks, paperwork and certification. As well as describing regulatory developments, the advice highlights the importance of animal ID, registration and traceability in disease control and other compliance arrangements.

The guidance can be found here. More detail is expected as negotiations progress. 

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News Shorts
New form for online veterinary medicines retailers

The Veterinary Medicines Directorate (VMD) has produced a new online form for retailers wishing to sell veterinary medicines on the internet.

The form replace the previous Word version and is part of the VMD's ongoing commitment to digitise its processes. Anyone retailing prescription medicines online, including POM-V, POM-VPS and NFA-VPS categories, is lawfully required to register with the VMD before trading.

The change only applies to new applicants. Retailers already listed on the VMD's Register of Online Retailers or registered under the Accredited Internet Retailer Scheme (AIRS) do not need to do anything.