Ceva Animal Health found in breach of NOAH code
NOAH has regulated the content and quality of advertisements, leaflets and promotional activities through its Code of Practice since 1974.
NOAH’s code of practice committee has found Ceva Animal Health to be in breach of its code on promotion.
The committee ruled that the PRID® Delta Brochure PR152-L246-0615-1K and its use at the British Cattle Veterinary Association Congress in October last year, was in breach of clause 4.4 (iv) of the Code of Practice.
Clause 4.4 (iv) states that: “Any information or claim in a Promotion of Animal Medicines must not be inconsistent with the SPC”.
The brochure was found to promote off-label use of the product which is inconsistent with the summary of product characteristics (SPC).
NOAH represents the UK animal medicines industry which has regulated the content and quality of advertisements, leaflets and promotional activities through its Code of Practice since 1974.
Further details of the ruling will be made available shortly.
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