NOAH announces changes to its Code of Practice
The latest (27th) edition of the Code of Practice is now available.
The National Office of Animal Health (NOAH) has announced changes to its Code of Practice for the Promotion of Animal Medicines.
The changes include a revised Guidance Note on advertising POM medicines, giving guidance on how to ensure the important communication channel that promotion brings is used responsibly.
There is also a new Guidance Note to help companies involved in international conferences, and the process for reviewing and making changes to the code has also been formalised.
Commenting Dawn Howard, Noah chief executive said: ‘“NOAH believes in the benefit of advertising POMs to prescribers and professional keepers of animals, as specified in the Veterinary Medicines regulations, but we believe that this needs great care and responsibility in the preparation of advertisements and promotions, to support the responsible use of these products.”
She added that every NOAH member, in addition to non-member participants in the NOAH Compendium, signs up to the NOAH code ‘which goes above and beyond any regulatory requirements’.
“This can give give prescribers and users of animal medicines confidence in the promotions they may receive from NOAH members,” she said.
The latest (27th) edition of the Code of Practice is now available. Regularly updated to ensure it stays relevant, the 27th edition is effective from 1 December.
Companies marketing medicines for small pets exempt from authorisation must submit their annual return to the Veterinary Medicines Directorate (VMD) by 30 November 2026.
