Hard-hitting message to inspire conservation action
The Zoological Society London (ZSL) has launched a campaign calling for ‘urgent action’ on diminishing wildlife populations.
‘Imagine a World Without Wildlife’ is set to inspire conservation action by encouraging people to consider what a planet without wildlife would mean for them.
Years of research by ZSL scientists and conservationists has shown that the world’s wildlife population has halved in just 40 years.
In the campaign, ZSL shares beautiful images of scenery and landscapes with iconic species cut out.
With seahorses omitted from ocean beds, elephants missing from the Savannah and rhinos cut from grassland dwellings, the campaign aims to raise awareness of these devastating possibilities.
“We’re asking the public to imagine a world without wildlife, to really drive home the need for urgent action,” said Ralph Armond, director general at ZSL.
“A deliberately hard-hitting message, we need the public to realise that without the worldwide work of ZSL, iconic species such as elephants, rhinos, seahorses and tigers could genuinely become a thing of the past.
“There are many ways to support ZSL, from volunteering as a citizen scientist and assisting with wildlife population surveys to becoming a ZSL Wildlife Champion to help provide vital funds to support our global efforts - every action makes a difference.”
Image (C) ZSL
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