Your data on MRCVSonline
The nature of the services provided by Vision Media means that we might obtain certain information about you.
Please read our Data Protection and Privacy Policy for details.

In addition, (with your consent) some parts of our website may store a 'cookie' in your browser for the purposes of
functionality or performance monitoring.
Click here to manage your settings.
If you would like to forward this story on to a friend, simply fill in the form below and click send.

Your friend's email:
Your email:
Your name:
 
 
Send Cancel

Helping vets tackle challenging owner questions on feeding pets
panel
During question time, the audience had an opportunity to interact with the panel and to 'digivote' on various propositions.
PFMA session generates more light than heat

Opening the seminar, PFMA chief executive, Michael Bellingham, said that the aim of the session was to take a look at pet foods in an objective way and to dispel some of the common myths associated with the feeding of companion animals, so that veterinary professionals can better advise their clients.

Sarah Hormazi from the PFMA outlined the role of the organisation, its function and responsibilities, especially for educating pet owners. Complementing this introduction, Laura Ward from GA Petfoods, took the audience through a typical manufacturing process.

Nick Thompson, from the Raw Feeding Vet Society, said that nutrition was the cornerstone of good clinical medicine. He outlined the typical criticisms of feeding raw meat diets but said that there was a lack of critical, scientific evidence. Much of the published information is from North America and may not be relevant to the situation in the UK.

He pointed out that there are now seven companies who are PFMA members, adhering to the FEDIAF guidelines and that this should provide reassurance to hesitant veterinary professionals.

Small animal nutrition consultant, Marge Chandler, emphasised the necessity for an evidence-based approach to nutrition. "Pet nutrition is like a religion to some people," she said. "The bottom line as far as I am concerned is whether the food is complete and balanced, suitable for a particular life stage and supported by randomised lifelong studies."

She emphasised the importance in clinical nutrition of looking closely at the needs of the patient and matching the diet to the actual needs of the individual. It is vital to check the credentials of the manufacturing company and to ensure that it is a member of a professional trade association, adhering to FEDIAF or AAFCO guidelines.

Concluding the presentations, small animal nutritionist John Lowe spoke about the needs of 'small furry' animals, especially rabbits and guinea pigs. He said that these species are still the "poor relations" in terms of nutritional knowledge and should not be "lumped together" nutritionally.

He said that there is now much more serious consideration of the nutritional requirements of the different species and much more appropriate foods being developed based on scientific studies, the application of human food textural science and acknowledgment of their natural feeding behaviour.

During question time, the audience had an opportunity to interact with the panel and to 'digivote' on various propositions. Almost three quarters of the audience felt that, when fed properly, commercial pet foods provide optimum nutrition.

Marge Chandler pointed out that in reality humans pay less attention to the nutritional balance of their own diet than they apply to pet nutrition. Many of us may be suffering from various subclinical nutritional deficiencies without realising it and our general knowledge about foods is poor. "If we humans want complete and balanced nutrition, then we might be better eating a complete dog food!" she said with her tongue placed slightly in her cheek.

Become a member or log in to add this story to your CPD history

Free CPD announced for BVNA members

News Story 1
 Zoetis is to present a CPD event for free to members of the British Veterinary Nursing Association (BVNA).

Led by veterinary consultant Ruth Moxon, the one-hour online session is designed to help veterinary nurses discuss parasiticide options with clients. It will advise on structuring recommendations, factors for product choice and moving away from 'selling'.

'How do you recommend parasite treatments to your clients?' will be presented on Tuesday, 20 May at 7.30pm. It is free for BVNA members, with 15.00 tickets for non-members.

Veterinary nurses can email cpd@bvna.co.uk to book their place. 

Click here for more...
News Shorts
BBC Radio 4 documentary addresses corporate fees

BBC Radio 4's File on 4 Investigates has released a documentary exploring how corporate-owned veterinary practices may be inflating bills to increase profit.

Released on 15 April, 'What's Happening To Your Vet Bills?' revealed the policies which many corporate groups have in place to increase their profits. This included targets and upgrades which veterinary teams are tasked with meeting on a regular basis.

It also features Anrich Vets, an independently-owned practice based in Wigan. Following the case of Staffordshire terrier Benjy, who is diagnosed with a tumour, the documentary shares how the team were able to offer contextualised care and advice to make the procedure as affordable as possible for his owners.

The documentary can be heard on demand on BBC iPlayer.