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Helping vets tackle challenging owner questions on feeding pets
panel
During question time, the audience had an opportunity to interact with the panel and to 'digivote' on various propositions.
PFMA session generates more light than heat

Opening the seminar, PFMA chief executive, Michael Bellingham, said that the aim of the session was to take a look at pet foods in an objective way and to dispel some of the common myths associated with the feeding of companion animals, so that veterinary professionals can better advise their clients.

Sarah Hormazi from the PFMA outlined the role of the organisation, its function and responsibilities, especially for educating pet owners. Complementing this introduction, Laura Ward from GA Petfoods, took the audience through a typical manufacturing process.

Nick Thompson, from the Raw Feeding Vet Society, said that nutrition was the cornerstone of good clinical medicine. He outlined the typical criticisms of feeding raw meat diets but said that there was a lack of critical, scientific evidence. Much of the published information is from North America and may not be relevant to the situation in the UK.

He pointed out that there are now seven companies who are PFMA members, adhering to the FEDIAF guidelines and that this should provide reassurance to hesitant veterinary professionals.

Small animal nutrition consultant, Marge Chandler, emphasised the necessity for an evidence-based approach to nutrition. "Pet nutrition is like a religion to some people," she said. "The bottom line as far as I am concerned is whether the food is complete and balanced, suitable for a particular life stage and supported by randomised lifelong studies."

She emphasised the importance in clinical nutrition of looking closely at the needs of the patient and matching the diet to the actual needs of the individual. It is vital to check the credentials of the manufacturing company and to ensure that it is a member of a professional trade association, adhering to FEDIAF or AAFCO guidelines.

Concluding the presentations, small animal nutritionist John Lowe spoke about the needs of 'small furry' animals, especially rabbits and guinea pigs. He said that these species are still the "poor relations" in terms of nutritional knowledge and should not be "lumped together" nutritionally.

He said that there is now much more serious consideration of the nutritional requirements of the different species and much more appropriate foods being developed based on scientific studies, the application of human food textural science and acknowledgment of their natural feeding behaviour.

During question time, the audience had an opportunity to interact with the panel and to 'digivote' on various propositions. Almost three quarters of the audience felt that, when fed properly, commercial pet foods provide optimum nutrition.

Marge Chandler pointed out that in reality humans pay less attention to the nutritional balance of their own diet than they apply to pet nutrition. Many of us may be suffering from various subclinical nutritional deficiencies without realising it and our general knowledge about foods is poor. "If we humans want complete and balanced nutrition, then we might be better eating a complete dog food!" she said with her tongue placed slightly in her cheek.

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Birmingham Dogs Home makes urgent appeal

News Story 1
 Birmingham Dogs Home has issued an urgent winter appeal as it faces more challenges over the Christmas period.

The rescue centre has seen a dramatic increase in dogs coming into its care, and is currently caring for over 200 dogs. With rising costs and dropping temperatures, the charity is calling for urgent support.

It costs the charity £6,000 per day to continue its work.

Fi Harrison, head of fundraising and communications, said: "It's heart-breaking for our team to see the conditions some dogs arrive in. We really are their last chance and hope of survival."

More information about the appeal can be found here

Click here for more...
News Shorts
Avian flu confirmed at premises in Cornwall

A case of highly pathogenic avian influenza H5N1 has been detected in commercial poultry at a premises near Rosudgeon, Cornwall.

All poultry on the infected site will be humanely culled, and a 3km protection zone and 10km surveillance zone have been put in place. Poultry and other captive birds in the 3km protection zone must be housed.

The case is the second avian flu case confirmed in commercial poultry this month. The H5N5 strain was detected in a premises near Hornsea, East Riding of Yorkshire, in early November. Before then, the disease had not been confirmed in captive birds in England since February.

The UK chief veterinary officer has urged bird keepers to remain alert and practise robust biosecurity.

A map of the disease control zones can be found here.