Mixed views on 'Milk For Farmers'
Nearly 60 per cent of consumers thought they shouldn't have to pay more for products, as farmers should already be getting a fair price.
More than 70 per cent of consumers who took part in a recent poll said they would pay more for a product if they knew the extra money would go to the farmer.
However, the survey also revealed nearly 60 per cent of people thought they shouldn't have to pay more, as farmers should already be getting a fair price. Just over 40 per cent, on the other hand, said consumers had a responsibility to support British farmers.
The poll was carried out by the sustainability consultancy Footprint, following the news that Morrisons would launch a new premium-cost milk brand to support farmers.
Set to appear on supermarket shelves this autumn, 'Milk For Farmers' will cost 10p per litre more than Morrisons' other own-brand milk - with the extra money going direct to farmers. The move was announced following recent protests about low milk prices.
The poll asks the question: 'Should customers be expected to pay extra to support farmers rather than suppliers or retailers offering the farmer a better deal?'
According to the results, 42.9 per cent of consumers to take part thought a new brand giving more to farmers is a must. Yet 42.9 per cent said farmers should be paid a fair price to begin with, whereas 14.3 per cent were concerned higher prices would put people off buying British.
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