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Cows' eyes reveal how they are feeling
Cows
The study proved that cows's show visible signs of pleasure at being stroked by someone they know.
Whites of a cow's eye can tell us how relaxed they are

The whites of a cow's eye might tell us how relaxed they are, according to a study by World Animal Protection.

Published in the journal Physiology & Behaviour, the study looked at whether the amount of white visible in cows' eyes can tell us how they are feeling.

Existing studies show that when cows are frustrated or scared, the whites of their eyes increase. However, scientists have found the opposite to be the case for when cows are relaxed or calm.

Thirteen cows took part in the study and were observed for almost 400 separate 15-minute periods. The scientists filmed the cow's eyes before, during and after they were stroked for five minutes. Afterwards, the footage was analysed to record the amount of eye white that was visible throughout the observation.

Their results revealed the amount of eye white visible decreased when the cows were being stroked. This has led scientists to suggest that visible eye whites could indicate how relaxed cows are feeling.

Helen Proctor from World Animal Protection, said: "Many people often forget that animals have an interest in feeling good, and not only being free from pain or fear. Developing measures of positive emotions in animals is really important, as it enables us to understand how they are feeling. It also helps us to know which experiences and environments make them feel good.”

It is hoped that the study, along with previous studies on ear postures, will prove that not only do cows's show visible signs of pleasure at being stroked by someone they know, but that it is possible to measure positive emotions in cows.

Furthermore, the study is also hoped to be of use when working with the dairy industry in their programmes and understanding of cows.

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FIVP launches CMA remedies survey

News Story 1
 FIVP has shared a survey, inviting those working in independent practice to share their views on the CMA's proposed remedies.

The Impact Assessment will help inform the group's response to the CMA, as it prepares to submit further evidence to the Inquiry Group. FIVP will also be attending a hearing in November.

Data will be anonymised and used solely for FIVP's response to the CMA. The survey will close on Friday, 31 October 2025. 

Click here for more...
News Shorts
CMA to host webinar exploring provisional decisions

The Competition and Markets Authority (CMA) is to host a webinar for veterinary professionals to explain the details of its provisional decisions, released on 15 October 2025.

The webinar will take place on Wednesday, 29 October 2025 from 1.00pm to 2.00pm.

Officials will discuss the changes which those in practice may need to make if the provisional remedies go ahead. They will also share what happens next with the investigation.

The CMA will be answering questions from the main parties of the investigation, as well as other questions submitted ahead of the webinar.

Attendees can register here before Wednesday, 29 October at 11am. Questions must be submitted before 10am on 27 October.

A recording of the webinar will be accessible after the event.