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EmailIphone Application    Posted: 26th February 2015
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Majority of shoppers 'willing to pay more for milk'
milk
Eighty per cent of people said they would pay more for milk if the extra money went to dairy farmers.
Survey suggests a rising number of people are sympathetic to dairy farmers

A rising number of consumers (80 per cent) say they would be willing to pay more for milk, if all the extra money went to dairy farmers.

British dairy farmers have come under a media spotlight in recent months due to rapidly falling milk prices. As a possible consequence, more and more consumers appear to be sympathetic.

Since October 2013, 74-76 per cent of consumers said they would pay more for milk, according to findings from quarterly YouGov surveys carried out for AHDB and DairyCo. This figure has risen to 80 per cent, according to the latest survey, conducted on February 23-25.

Just seven per cent of respondents said they would not pay more for milk, while nearly one in five said they would be willing to pay over 20p more.

Retail milk prices are falling, partly due to rising competition for market share, and price cuts to key everyday grocery items are an important part of retailers' low pricing strategies.

Commenting on the findings, DairyCo says that while consumers say they would pay more for milk, this may not translate into action. However, the findings do illustrate an increasing sympathy with dairy farmers.

To view more of the findings visit: http://www.dairyco.org.uk/news/news-articles/february-2015/more-shoppers-willing-to-pay-extra-for-milk/#.VO7bXxZvY5Q

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Birmingham Dogs Home makes urgent appeal

News Story 1
 Birmingham Dogs Home has issued an urgent winter appeal as it faces more challenges over the Christmas period.

The rescue centre has seen a dramatic increase in dogs coming into its care, and is currently caring for over 200 dogs. With rising costs and dropping temperatures, the charity is calling for urgent support.

It costs the charity £6,000 per day to continue its work.

Fi Harrison, head of fundraising and communications, said: "It's heart-breaking for our team to see the conditions some dogs arrive in. We really are their last chance and hope of survival."

More information about the appeal can be found here. 

Click here for more...
News Shorts
Avian flu confirmed at premises in Cornwall

A case of highly pathogenic avian influenza H5N1 has been detected in commercial poultry at a premises near Rosudgeon, Cornwall.

All poultry on the infected site will be humanely culled, and a 3km protection zone and 10km surveillance zone have been put in place. Poultry and other captive birds in the 3km protection zone must be housed.

The case is the second avian flu case confirmed in commercial poultry this month. The H5N5 strain was detected in a premises near Hornsea, East Riding of Yorkshire, in early November. Before then, the disease had not been confirmed in captive birds in England since February.

The UK chief veterinary officer has urged bird keepers to remain alert and practise robust biosecurity.

A map of the disease control zones can be found here.