Your data on MRCVSonline
The nature of the services provided by Vision Media means that we might obtain certain information about you.
Please read our Data Protection and Privacy Policy for details.

In addition, (with your consent) some parts of our website may store a 'cookie' in your browser for the purposes of
functionality or performance monitoring.
Click here to manage your settings.
If you would like to forward this story on to a friend, simply fill in the form below and click send.

Your friend's email:
Your email:
Your name:
 
 
Send Cancel

John Lewis advert inspired by Edinburgh Zoo penguins
Gentoo penguins
Monty and Mabel share the same behaviours and mannerisms as the Gentoo penguins at Edinburgh Zoo.

Production team visited Zoo during nesting season

Monty and Mabel, stars of this year's John Lewis Christmas advert, were partly inspired by penguins at Edinburgh Zoo.  

The production team from the advertising agency spent day at the zoo earlier this year, observing the behaviours of the penguins as they waddled and porpoised through their enclosure.  

During their visit, the team discussed the behaviour and movements of penguins with the keepers and also made short recordings which were used to develop complex CGI technology to create the realistic onscreen penguin characters.

Staff at the Zoo were very excited to hear that their penguins had inspired the much-anticipated advert.

Dawn Nicoll, senior keeper of penguins at Edinburgh Zoo, said:  "Although Monty and Mabel are Adélie penguins, they have the same behaviours and mannerisms as the Gentoo penguins we have here at the Zoo."

“When the production crew came to study our penguins for a day, the birds definitely put on a great show! We have a large colony here at Edinburgh Zoo with a few big personalities and famous residents who create a dynamic group. Some of Monty’s behaviours in the advert mirror the behaviours which can be seen in our colony at Penguins Rock. For example, the movements as penguins, porpoise, jump out of water, waddle, make a trumpeting call when throwing back their heads, sleep and lie on their belly, flap their wings and how they eat fish from our hands. The crew were particularly interested in capturing the exact head movements of the penguins which they did a great job in recreating in the advert.
 
“Nesting season was in full swing at the time and it is possible that the affectionate behaviours displayed by our penguins inspired some of the more emotive interactions in the advert. Penguins could be seen courting similar to the loving behaviour displayed at the end of the advert when Monty and Mable meet. Male penguins were borrowing pebbles from each other to impress their other half and build their own perfect nests - an interesting and fun movement to watch which was reflected in the advert when Monty helps Sam build a toy brick house.”

To watch the John Lewis Christmas advert visit: www.youtube.com/watch?v=iccscUFY860

Image (C) Edinburgh Zoo

Become a member or log in to add this story to your CPD history

Applications open for MMI research grants

News Story 1
 RCVS' Mind Matters Initiative (MMI) has launched round two of its veterinary mental health research grants.

Researchers have until 11.59pm on Wednesday, 28 May 2025 to apply for a grant for research which reflects MMI's 2025 focus areas.

Only one Impact Grant was awarded last year, and so this year there are two Discovery Grants and one Impact Grants available. Each Discovery Grant is worth £5,000 and the Impact Grant is worth £15,000.

For more information or to apply, email researchgrants@rcvs.org.uk to contact the MMI team.

 

Click here for more...
News Shorts
BBC Radio 4 documentary addresses corporate fees

BBC Radio 4's File on 4 Investigates has released a documentary exploring how corporate-owned veterinary practices may be inflating bills to increase profit.

Released on 15 April, 'What's Happening To Your Vet Bills?' revealed the policies which many corporate groups have in place to increase their profits. This included targets and upgrades which veterinary teams are tasked with meeting on a regular basis.

It also features Anrich Vets, an independently-owned practice based in Wigan. Following the case of Staffordshire terrier Benjy, who is diagnosed with a tumour, the documentary shares how the team were able to offer contextualised care and advice to make the procedure as affordable as possible for his owners.

The documentary can be heard on demand on BBC iPlayer.