Your data on MRCVSonline
The nature of the services provided by Vision Media means that we might obtain certain information about you.
Please read our Data Protection and Privacy Policy for details.

In addition, (with your consent) some parts of our website may store a 'cookie' in your browser for the purposes of
functionality or performance monitoring.
Click here to manage your settings.
If you would like to forward this story on to a friend, simply fill in the form below and click send.

Your friend's email:
Your email:
Your name:
 
 
Send Cancel

John Lewis advert inspired by Edinburgh Zoo penguins
Gentoo penguins
Monty and Mabel share the same behaviours and mannerisms as the Gentoo penguins at Edinburgh Zoo.

Production team visited Zoo during nesting season

Monty and Mabel, stars of this year's John Lewis Christmas advert, were partly inspired by penguins at Edinburgh Zoo.  

The production team from the advertising agency spent day at the zoo earlier this year, observing the behaviours of the penguins as they waddled and porpoised through their enclosure.  

During their visit, the team discussed the behaviour and movements of penguins with the keepers and also made short recordings which were used to develop complex CGI technology to create the realistic onscreen penguin characters.

Staff at the Zoo were very excited to hear that their penguins had inspired the much-anticipated advert.

Dawn Nicoll, senior keeper of penguins at Edinburgh Zoo, said:  "Although Monty and Mabel are Adélie penguins, they have the same behaviours and mannerisms as the Gentoo penguins we have here at the Zoo."

“When the production crew came to study our penguins for a day, the birds definitely put on a great show! We have a large colony here at Edinburgh Zoo with a few big personalities and famous residents who create a dynamic group. Some of Monty’s behaviours in the advert mirror the behaviours which can be seen in our colony at Penguins Rock. For example, the movements as penguins, porpoise, jump out of water, waddle, make a trumpeting call when throwing back their heads, sleep and lie on their belly, flap their wings and how they eat fish from our hands. The crew were particularly interested in capturing the exact head movements of the penguins which they did a great job in recreating in the advert.
 
“Nesting season was in full swing at the time and it is possible that the affectionate behaviours displayed by our penguins inspired some of the more emotive interactions in the advert. Penguins could be seen courting similar to the loving behaviour displayed at the end of the advert when Monty and Mable meet. Male penguins were borrowing pebbles from each other to impress their other half and build their own perfect nests - an interesting and fun movement to watch which was reflected in the advert when Monty helps Sam build a toy brick house.”

To watch the John Lewis Christmas advert visit: www.youtube.com/watch?v=iccscUFY860

Image (C) Edinburgh Zoo

Become a member or log in to add this story to your CPD history

Antibiotic Amnesty survey opens

News Story 1
 The Responsible Use of Medicines Alliance - Companion Animal and Equine (RUMA - CA&E) has launched a survey which seeks to measure the success of this year's Antibiotic Amnesty campaign.

Its results will help the group to calculate how many unused or out-of-date antibiotics were returned as part of the campaign throughout November. Practices are also asked how they engaged with clients to raise awareness of the issue.

Participating practices can enter a prize draw to win up to 100 in vouchers for taking part. Further prizes from BSAVA and Webinar Vet will be available for practices with the best input.

The survey takes a few minutes to complete and will be running throughout December. It can be accessed via this link

Click here for more...
News Shorts
Bluetongue cases lead to restricted zone extension

Following the detection of new cases of bluetongue virus serotype 3 (BTV-3), the restricted zone has been extended to include additional parts of Hampshire, Wiltshire, Oxfordshire and North Yorkshire, as well as Bournemouth, Christchurch, Poole and part of Dorset.

The zone now covers 28 counties and unitary authorities in England. As of 16 December, 185 cases of BTV-3 have been confirmed in England and Wales during the current vector period.

Bluetongue is a notifiable disease. Suspected cases must be reported on 03000 200 301 in England or 03003 038 268 in Wales. In Scotland, suspected cases should be reported to the local field services office. Suspected cases in Northern Ireland should be reported to the DAERA Helpline on 0300 200 7840 or by contacting the local DAERA Direct Veterinary Office.

A map of the area where movement restrictions apply can be found here.