Duke of Cambridge joins forces with conservationists
A new partnership between the Duke of Cambridge and seven of the world's leading conservation organisations aims to tackle the global challenges facing our natural resources.
Led by His Royal Highness, the alliance - named "United for Wildlife" - will raise awareness of and offer solutions to conservation crises, including the illegal wildlife trade.
The conservation organisations involved in the alliance include WWF-UK, Zoological Society of London (ZSL), Wildlife Conservation Society, Fauna & Flora International and the International Union for Conservation of Nature (IUCN).
The focus of the project is particularly aimed at engaging and inspiring younger generations, using digital media platforms to share research findings and highlight new projects in this area.
The Duke of Cambridge said: "The threats to our natural heritage are extensive, but I believe that this collaboration of the best minds in conservation will provide the impetus for a renewed commitment and action to protect endangered species and habitats for future generations.
"At the root of the illegal wildlife trade, for example, is the demand for products that require the deaths of tens of thousands of these animals every year, pushing them further towards extinction.
"We must work together to prevent this catastrophe and allow our children the opportunity to experience wildlife in its many beautiful and varied forms."
Social media platforms for United for Wildlife are expected to be launched later on in the year. In the meantime, further information can be found on the website.
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