SPANA rebrands as Working Animals International
The new brand followed consultation with the charity's stakeholders.
The animal welfare charity SPANA has now rebranded as Working Animals International.
The charity, which has been supporting working animals since 1923, says that its new name ‘more clearly reflects its global mission’.
Working Animals International’s new branding was the result of extensive consultation, engaging supporters, donors, colleagues and partners across multiple countries. It is intended to better reflect the organisation’s impact, including its work with partnerships, policy influence and the lives of working animals.
To celebrate its brand launch, Working Animals International is hosting a photography exhibition, Impossible to Overlook, at the FUJIFILM House of Photography from 22 to 26 April. The exhibition will highlight the essential role of working animals around the world, with photography from Harsha Vadlamani, Maheder Haileselassie and more.
The charity began its work in North Africa, before expanding to the Middle East, Asia, Africa and Latin America. For many communities, working animals help them to earn a living and support their families.
As SPANA, the organisation increased access to veterinary care, taught owners how to care for animals and campaigned for policy change.
Linda Edwards, chief executive at Working Animals International, said: “We are proud to launch our new name and brand. Our mission remains the same, but our new identity makes it clearer, more recognisable and easier for people to engage with and support.
“With a stronger voice, we are working towards a world where working animals are properly valued and cared for. When they thrive, so do the communities who depend on them every day - for income, for food, and for access to essential services like getting to school or to hospital.”
She added: “This marks an important moment in our history. For more than a century, we have combined practical expertise with compassion to support working animals and the communities who depend on them, and that work continues to grow.
“As climate pressures and economic uncertainty grow, working animals and the communities who rely on them are under increasing strain. We must be in the strongest possible position to support them, and this new identity allows us to do exactly that.”
Image © Working Animals International
Image © Aylen20/Shutterstock
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