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Rabbit Awareness Week marks 20th anniversary
This year's campaign promotes 'colourful, fibre-first feeding'.
The campaign is refreshing its logo and mascots.

Rabbit Awareness Week (RAW) is to return this June, with a special campaign marking 20 years of improving rabbit welfare.

The campaign, which runs from 22 June to 29 June, will explore the theme ‘Feeding Bunnies Better’. It hopes to improve understanding about rabbit diets, encouraging ‘colourful, fibre-first feeding’.

Led by Burgess Excel, RAW will provide clear practical guidance to help rabbit owners with their pet’s nutrition. The campaign will encourage pet owners to move away from muesli-style mixes for a fibre-first diet, with hay as a 85-90 per cent of daily food intake.

To mark its milestone anniversary, RAW will also unveil its refreshed look and feel. 

The updated logo features two rabbits, reflecting the importance of companionship and compatible pairings. Meanwhile the campaign mascots, Hayley and Binky, have been reimagined with realistic, everyday scenarios to bring key welfare messages to their audiences.

Rabbit Awareness Week is led by a number of welfare organisations and industry experts, including Rabbit Welfare Association & Fund, Burgess Excel and Blue Cross. Now in its 20th year, the campaign has developed a legacy for promoting good rabbit care.

Suzanne Moyes, deputy managing director and in-house vet at Burgess Pet Care, said: “While rabbit welfare has improved significantly over the last two decades, diet remains one of the most common areas of misunderstanding among owners. Rabbits have very specific nutritional needs, and getting this right is fundamental to their overall health and wellbeing. 
 
“Through this year’s campaign, we want to simplify what ‘good’ looks like, to help owners build healthier, more natural diets that support everything from dental health to digestion and behaviour.”

The campaign can be followed on Facebook and Instagram, with more information about available on its website.

Image © OlhaTsiplyar/Shutterstock.com

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Update to TB Advice services

News Story 1
 Vets wishing to access TB Advice services can now use a digital contact form, following updates announced by the APHA.

This new, streamlined service allows customers to provide all necessary information upfront, minimising additional contact between the APHA and the customer. It also ensures questions are directed to the right team, significantly reducing response times.

More contact forms are expected to be announced in the coming months. For more information, visit Gov.uk  

Click here for more...
News Shorts
New form for online veterinary medicines retailers

The Veterinary Medicines Directorate (VMD) has produced a new online form for retailers wishing to sell veterinary medicines on the internet.

The form replace the previous Word version and is part of the VMD's ongoing commitment to digitise its processes. Anyone retailing prescription medicines online, including POM-V, POM-VPS and NFA-VPS categories, is lawfully required to register with the VMD before trading.

The change only applies to new applicants. Retailers already listed on the VMD's Register of Online Retailers or registered under the Accredited Internet Retailer Scheme (AIRS) do not need to do anything.