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Less extreme body shapes becoming more popular in flat-faced dogs
The findings could pose opportunities to reverse the normalisation of extreme body shapes.
RVC calls findings a 'positive step' for animal welfare.

A new study from the Royal Veterinary College (RVC) has discovered that UK pet owners now prefer flat-faced dogs with less extreme body shapes.

The public revealed that they found brachycephalic dogs with less extreme body shapes to be more attractive, healthier, more ethically bred and more desirable to own.

The project saw nearly 5,000 members of the general public complete an online questionnaire to explore their preferences. Participants saw images, created by artificial intelligence, which showed less extreme, super extreme and currently typical versions of a French bulldog, pug and English bulldog.

Of the respondents, 25.9 per cent owned a purebred brachycephalic breed, 8.8 per cent owned a crossbred brachycephalic breed and 61.9 per cent owned a non-brachycephalic breed. 3.4 per cent were not dog owners.

A series of questions aimed to assess their preference for varying degrees of muzzle length, eye size, eye shape, skin wrinkling and tail length in these breeds. Participants also scored the images based on perceived attractiveness, health, happiness their appearance induced, ethics of breeding and ownership desire.

Results overwhelmingly showed that the less extreme variant of each brachycephalic breed was preferred across all aesthetic and perceptual characteristics.

Similarly, the typical version of each dog consistently scored above the super-extreme conformation dog.

Researchers believe that these findings could pose opportunities to reverse the normalisation of extreme body shapes in flat-faced breeds. It may also mark a positive step forward for raising awareness of the welfare crisis.

However, RVC says that this task will require acceptance of outcrossing to return more moderate features. The 'less extreme' variants are extremely rare in the current purebred population and not typical of dogs meeting breed standards.

RVC is currently undertaking research into the health and welfare of brachycephalic outcrosses, in order to make evidence-based recommendations on outcrossing breeding programmes.

Elizabeth Youens, lead author of the study, said: “This study shows that general preference is for less extreme body shapes in brachycephalic dog breeds, even amongst those who are attracted to the current extreme conformations typically displayed.

“This implies that current breed standards could be amended to reduce the glorification of these extreme body-shapes, thereby promoting better health, without reducing popularity and demand.”

The full study can be found in the journal VetRecord.

Image © Shutterstock

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Equine Disease Surveillance report released for Q4 2025

News Story 1
 The latest Equine Disease Surveillance report has been released, with details on equine disease from Q4 of 2025.

The report, produced by Equine Infectious Disease Surveillance, includes advice on rule changes for equine influenza vaccination.

Statistics and maps detail recent outbreaks of equine herpes virus, equine influenza, equine strangles and equine grass sickness. A series of laboratory reports provides data on virology, bacteriology, parasitology and toxicosis.

This issue also features a case study of orthoflavivus-associated neurological disease in a horse in the UK. 

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RCVS annual renewal fee for vets due

RCVS' annual renewal fee for veterinary surgeons is now due. Vets must pay their renewal fee before Wednesday, 1 April 2026.

This year's standard annual fee has increased to 431 from last year's 418. This is an approximately three per cent increase, as approved by RCVS Council and the Privy Council.

Tshidi Gardner, RCVS treasurer, said: "The small fee increase will be used to help deliver both our everyday activities and our new ambitious Strategic Plan, which includes aims such as achieving new legislation, reviewing the Codes of Professional Conduct and supporting guidance, and continuing to support the professions through activities such as the Mind Matters Initiative, RCVS Academy and career development."

A full breakdown of the new fees is on the RCVS website. Information about tax relief is available on the UK government website.