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Ceva found in breach of NOAH medicines promotion code
The claims were emailed to a number of UK pig practices.

The case involved two marketing claims made for Tulaven® 25.

The National Office of Animal Health (NOAH) has ruled that CEVA breached the NOAH Code of Practice for the Promotion of Animal Medicines.

NOAH's Code of Practice Committee, chaired by Guy Tritton, met on Monday (23 October) to discuss the case, brought about by Zoetis UK Ltd. The case involved two claims made in marketing materials for Tulaven® 25, emailed to a number of UK pig practices.

The claims were as follows:

1. A promotional claim that ‘99 per cent users prefer Ceva Layer Anti-shatter (CLAS) vials to glass’.
2. A promotional claim that the product is ‘eco-friendly and 33 per cent less impact on the environment’.

A NOAH press release reads: 'For both items, the Committee were unanimous in finding Ceva to be in breach of Clause 5.1 of the Code which requires companies to provide information referred to in the promotion within five working days, where it is requested.

'For both items, Ceva were not found to be in breach of clauses 4.3 (vii) and 4.4 (iii), a failure to substantiate the claims in their promotion.'

NOAH continued: 'For the second item of complaint, Ceva were also not found to be in breach of clause 3.1, an alleged breach of the requirement for promotions to not discredit or reduce confidence in the animal health industry.

'As a result, the Chair, Guy Tritton required Ceva Animal Health Ltd to provide a formal Undertaking to abide by the timescale defined in Clause 5.1 of the Code of Practice.'

Full details about the case are available at noah.co.uk

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Born Free video highlights how humans are to blame for COVID-19

News Story 1
 Wildlife charity Born Free has released a video emphasising the importance of changing the ways in which humans treat wildlife in order to prevent pandemics from occurring in the future.

The video, narrated by founder patron Joanna Lumley OBE, says: "To deal with the very immediate threat of another global catastrophe, we have to focus on ending the destruction and conversion of natural habitats and the devastating impact of the wildlife trade.

"The vast majority of these viruses originated in wild animals before infecting us. Destroying and exploiting nature puts us in closer contact with wildlife than ever before."

Born Free has compiled an online resource with information on how to take action and improve protections for wildlife here.

To view the video, please click here.

Images (c) Jan Schmidt-Burbach. 

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RVC opens 2021 Summer Schools applications

The Royal Veterinary College (RVC) has opened applications for its 2021 Summer Schools, with students in Years 10, 11 and 12 invited to apply.

Taking place between July and August 2021, the event gives budding vets from all backgrounds first-hand insight into what it's like to study at the Campus.

Much of this year's content is likely to be delivered virtually, including online lectures and practical demonstrations, but the RVC hopes to welcome each of the participants to campus for at least one day to gain some hands-on experience.

For more information about the Schools and to apply, visit: rvc.uk.com/SummerSchools Applications close on the 2 March 2021.