Your data on MRCVSonline
The nature of the services provided by Vision Media means that we might obtain certain information about you.
Please read our Data Protection and Privacy Policy for details.

In addition, (with your consent) some parts of our website may store a 'cookie' in your browser for the purposes of
functionality or performance monitoring.
Click here to manage your settings.
If you would like to forward this story on to a friend, simply fill in the form below and click send.

Your friend's email:
Your email:
Your name:
 
 
Send Cancel

KFC commits to better chicken welfare
The Better Chicken Commitment requires suppliers to meet a set of six requirements for all chicken in the supply chain by 2026.
Fast-food chain signs Better Chicken Commitment 

KFC has become the first fast-food chain in the UK to sign up to the Better Chicken Commitment, which lays out ambitious goals for improving animal welfare.

The Better Chicken Commitment requires suppliers to meet a set of six requirements for all chicken in the supply chain by 2026. It was created by a group of 28 international welfare organisations, including the RSPCA, Four Paws and World Animal Protection.

Requirements include providing more space; bringing in more natural features such as natural light, perches and pecking objects; and moving towards slower-growing breeds.

So far, Waitrose, Marks & Spencer, Nestlé and Knorr have also signed the commitment.

Paula MacKenzie, CEO of KFC UK & Ireland said: “Signing up to the European Chicken Commitment isn’t just a box-ticking exercise for us, we’re doing this because we truly believe it’s the right thing to do. Chicken is our business and we have a responsibility as ‘the’ chicken brand, to make sure that we are pushing improvement to chicken welfare standards across our supply chain.”

Commenting on the move, Claire Williams, campaign manager for the Better Chicken Commitment said: “We are now really pleased to have one of the UK’s largest fast-food chains, two of the country’s leading supermarkets and a number of other major brands on board. This is a great step for meat chickens and consumers. 

“We are hopeful that this move will give their competitors the wake-up call they need to realise that animal welfare cannot go on being ignored.”

Become a member or log in to add this story to your CPD history

Reporting service for dead wild birds updated

News Story 1
 The Animal and Plant Health Agency (APHA) has updated its online reporting service for dead wild birds.

The new version allows those reporting a dead bird to drop a pin on a map when reporting the location. It also includes a wider range of wild bird species groups to select from when describing the bird.

The online service, which helps APHA to monitor the spread of diseases such as avian influenza, can be accessed here

Click here for more...
News Shorts
NI chief vet urges bluetongue vigilance

Northern Ireland's chief veterinary officer (CVO) has urged farmers to be vigilant for signs of bluetongue, after the Animal and Plant Health Agency warned there was a very high probability of further cases in Great Britain.

There have been 126 confirmed cases of bluetongue virus serotype 3 in England since November 2023, with no cases reported in Northern Ireland. The movement of live ruminants from Great Britain to Northern Ireland is currently suspended.

According to the Department of Agriculture, Environment and Rural Affairs (DAERA), the virus is most likely to enter Northern Ireland through infected animals or germplasm (semen or ova) being imported.

Brian Dooher, Northern Ireland's CVO, said: "Surveillance for this disease within Northern Ireland has been increased to assist with detection at the earliest opportunity which will facilitate more effective control measures."

Farmers should report any suspicions of the disease to their private veterinary practitioner, the DAERA Helpline on 0300 200 7840 or their local DAERA Direct Veterinary Office.