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‘Shocking’ number of online pet adverts across EU
Nearly all of the charities surveyed (95 per cent) said there was a problem with online pet sales in their country.
New report finds hundreds of thousands of pets up for sale every day

Over half a million cats and dogs are available to buy online every day across Europe, a new report has found, prompting animal welfare groups to call for change.

The Blue Cross and the EU Dog and Cat Alliance put together a snapshot of online adverts for dogs and cats in 21 European countries. On any given day, 400,579 dogs and 104,318 cats were advertised for sale. Thousands of exotic animals were also available to buy.

Many of these pets had health problems, were underweight or underage. A lack of animal welfare information was also a common theme among the adverts. Some websites even encouraged users to buy animals impulsively, with financial loan options highlighted for those who couldn’t afford to buy a pet straight away.

Nearly all of the charities surveyed (95 per cent) said there was a problem with online pet sales in their country.

The Blue Cross said its findings highlight a need for action across Europe to tackle these online adverts, through self-regulatory groups such as the Pet Advertising Advisory Group (PAAG), which has already proved successful in the UK and Ireland.

Becky Thwaites, the charity’s head of public affairs, commented: “The findings from our report on the online sale of pets in Europe has shocked us all. The cases of unscrupulous breeders and sellers who prioritise profit over welfare is clearly a growing problem that needs to be tackled.

“We have seen the success that PAAG in the UK has had in removing inappropriate ads, improving the standard of advertising and most importantly, improving the welfare of the animals, and we are confident that the same can be achieved across Europe with additional groups being set up in more European countries.”

The Blue Cross and the EU Dog and Cat Alliance, launched their report in European Parliament last week (27 September). As a result, Marco Valetta, member of the cabinet for the European Commissioner for Health and Food Safety, pledged to support the new European Pet Advertising Advisory Group.

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Free event for the global unowned cat community

News Story 1
 International Cat Care (ICatCare) has announced a free, virtual event dedicated to caring for unowned cats to explore new ideas and ways of working.

iCatConnect 2025 takes place on Wednesday, 12 November, and is open to everyone working and volunteering with unowned cats. It will include a line-up of 12 international cat welfare experts, who will consider the bigger picture of unowned cats and explore practical, effective, and inclusive solutions.

Following the session, attendees can put their questions to the experts and share their views. They will also hear frontline challenges and real-world case studies shared by contributors working in shelters, TNR, community cat programmes, and veterinary teams from around the world. 

Click here for more...
News Shorts
Bluetongue reaches Wales for first time in 2025

The Animal and Plant Health Agency (APHA) has revealed that bluetongue has been confirmed in Wales for the first time in 2025.

In their latest statistics, APHA records a total of 109 cases of BTV-3 or BTV-8 in Great Britain in the 2025-2026 vector season.

The total number of BTV-3 cases in Great Britain this season is 107. This includes 103 cases within the England restricted zone and four cases in Wales.

There has also been two cases of BTV-8, which were both in Cornwall.

As a result of the cases in Wales, a Temporary Control Zone (TCZ) is enforced in Monmouthshire. Animals can move freely under general license within the England Restricted Zone, however animals with suspected bluetongue must stay on their holding.

All premises testing positive for blue tongue can be viewed on this map.