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EmailIphone Application    Posted: 28th February 2020
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Bayer UK found in breach of NOAH medicine promotion policies
Bayer UK breached NOAH's Code of Practice on Animal Welfare.
Sales reps referred to false reports of efficacy of NexGard Spectra

The National Office of Animal Health (NOAH) has ruled that pharmaceutical firm Bayer UK breached the NOAH Code of Practice for the Promotion of Animal Medicines.

NOAH’s Code of Practice Committee met with Bayer chair Guy Tritton in January to discuss a complaint referred to them by Boehringer Ingelheim. The complaint concerned statements made by Bayer UK sales representatives to veterinary practices in various territories about the efficacy of NexGard Spectra® to prevent angiostrongylosis.

A NOAH press release reads: ‘The statements referred to false case reports about NexGard Spectra® and its efficacy. All such reports were false. Once notified of the communications activity, to its credit, Bayer UK took steps to address the matter with the sales representatives and stop the communication of this information.
 
‘It was accepted by Bayer UK that the reports were false and that the statements should not have been made and that this conduct breached clauses 4.3, 4.4 and 11.2 of the Code.

‘The Code of Practice Committee decided that the conduct of Bayer UK’s representatives was also in breach of Clause 3.1 of the NOAH Code, which states: “A Promotion must never be such as to bring discredit upon, or reduce confidence in, the animal medicines industry”.’

Full details about the case are available at noah.co.uk

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Rabbit Awareness Week set to return this summer

News Story 1
 Rabbit Awareness Week (RAW) is returning this summer, running from 24-28 June 2024. The theme for this year will be 'Healthy Diet, Happy Bunnies'.

The focus on rabbits' diet comes after the most recent PDSA Animal Wellbeing (PAW) Report report revealed that 42 per cent of veterinary professionals identified inappropriate diet as one of the five most important rabbit welfare issues that need to be address.

The campaign will include veterinary blogs, videos, and digital waiting room resources. Practices can sign up to receive updates about RAW. 

Click here for more...
News Shorts
CVS Group hit by cyber attack

CVS Group, which owns more than 450 veterinary practices in the UK, has been hit by a cyber attack.

In a statement, the group said the incident involved unauthorised external access to a limited number of its IT systems. As soon as the attack was discovered, the group took its IT systems temporarily offline, causing 'considerable operational disruption'.

It has warned that the security steps taken and ongoing plans to move its operational systems and IT infrastructure to the Cloud are likely to have an ongoing impact over a number of weeks.

Due to the risk that personal information was accessed, CVS has informed the Information Commissioner's Office. The company is working with third party consultants to investigate the incident.