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Red Tractor to strengthen inspection programme
Red Tractor has announced plans to carry out more unannounced farm animal inspections.
Organisation to launch its first ever television campaign

Red Tractor has announced plans to strengthen its farm animal inspection programme and broaden its regime in a bid to maintain consumer trust and promote UK food and farming standards.

The move will see Red Tractor introduce more unannounced inspections, together with the creation of additional ‘Modular Standards’. These modules could cover areas such as organic, environmentally sustainable or enriched animal welfare and will be launched with a labelling system to improve consumer clarity.

“I believe that this is one of the most exciting times in Red Tractor’s 19 year history and I am very proud to be leading us through these changes,” said Jim Moseley, CEO of Red Tractor Assurance.

“Our vision is that Red Tractor is seen by shoppers, farmers and the food industry as the flagship of British food and farming. Red Tractor is already a world-leading assurance scheme; however, we are constantly strengthening our standards in line with scientific advances and consumer demand.

“We know shoppers are increasingly looking for more informed choice and simple signposts to traceable, safe and responsibly produced food, which is why we are looking to extend the remit of Red Tractor. Increasing confidence in Red Tractor and the entire UK food industry is vital, particularly as we approach Brexit.”

To communicate its message to consumers, Red Tractor is set to launch its first ever television campaign, supported by print, digital and in-store activity.

Moseley added; “We know consumers are twice as likely to look for Red Tractor products if they know more about what it stands for, which is why it is vital we invest in large-scale communications to tell them what we do.”

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Cats Protection launches Christmas animation

News Story 1
 Leading feline charity Cats Protection has launched a heartwarming Christmas animation to raise awareness of the important work it does. The animation is based on a true story of a kitten that went missing earlier this year. Freezing cold and hungry, the kitten was dumped in a box on a roadside and somehow became separated from her brother and sisters.


Thankfully there is a happy end to this tail, and Libby - now named Misty - was eventually reunited with her littermates. Misty’s owner, Amy Smith, said: “Misty has settled amazingly well into our home, she has found a best friend in my daughter Lily and likes to follow her around the house. She also loves to chase bugs in the garden. We feel very lucky to have her.” 

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News Shorts
WSAVA launches certificate programme focusing on companion animals in One Health

The first certificate programme focusing specifically on the role of companion animals in One Health has been launched by the One Health Committee (OHC) of the World Small Animal Veterinary Association (WSAVA).

The online programme, which is free of charge for WSAVA members, has been developed in recognition of the growing impact of companion animals in human society. Pet ownership is becoming more popular globally, and this has increased the implications for One Health, regarding the human-companion animal bond. The WSAVA OHC hopes that this course will bridge the knowledge gap between veterinary surgeons and human physicians. New modules are being added weekly, with a total of 20 modules expected to be available by early 2020.