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Red Tractor to strengthen inspection programme
Red Tractor has announced plans to carry out more unannounced farm animal inspections.
Organisation to launch its first ever television campaign

Red Tractor has announced plans to strengthen its farm animal inspection programme and broaden its regime in a bid to maintain consumer trust and promote UK food and farming standards.

The move will see Red Tractor introduce more unannounced inspections, together with the creation of additional ‘Modular Standards’. These modules could cover areas such as organic, environmentally sustainable or enriched animal welfare and will be launched with a labelling system to improve consumer clarity.

“I believe that this is one of the most exciting times in Red Tractor’s 19 year history and I am very proud to be leading us through these changes,” said Jim Moseley, CEO of Red Tractor Assurance.

“Our vision is that Red Tractor is seen by shoppers, farmers and the food industry as the flagship of British food and farming. Red Tractor is already a world-leading assurance scheme; however, we are constantly strengthening our standards in line with scientific advances and consumer demand.

“We know shoppers are increasingly looking for more informed choice and simple signposts to traceable, safe and responsibly produced food, which is why we are looking to extend the remit of Red Tractor. Increasing confidence in Red Tractor and the entire UK food industry is vital, particularly as we approach Brexit.”

To communicate its message to consumers, Red Tractor is set to launch its first ever television campaign, supported by print, digital and in-store activity.

Moseley added; “We know consumers are twice as likely to look for Red Tractor products if they know more about what it stands for, which is why it is vital we invest in large-scale communications to tell them what we do.”

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Nominations open for Blue Cross Medal 2019

News Story 1
 Animal lovers are being urged to nominate their pet heroes for the Blue Cross Medal 2019.

Celebrating inspirational pets for almost 80 years, the Award is open to pets that have done something brave, life-changing partnerships, assistance animals and serving or working animals.

To find out more about the awards and to nominate a pet, visit www.bluecross.org.uk/medal. The closing date for entries is 15 February 2019.  

Click here for more...
News Shorts
Northampton graduate wins industry award

A graphic communications graduate from the University of Northampton has won an industry award for her campaign to persuade people to choose a rescue dog over a puppy.

Taylar Wong received a YCN Student Award for her concept, which likened a rescue dogs stay at the Dogs Trust to a time at University. Injecting some fun into the adoption process, Taylor produced images of cute dogs wearing mortarboards for use on social media and physical advertising.