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RUMA names new secretary general
Mr Lloyd has been immersed in the livestock sector throughout his career.
AHDB’s Chris Lloyd will succeed John Fitzgerald

The Responsible Use of Medicines in Agriculture Alliance (RUMA) has named former AHDB director of knowledge exchange Chris Lloyd as new secretary general. He will take over from John Fitzgerald when he retires at the end of the year.

Mr Lloyd has been immersed in the livestock sector throughout his career. After graduating from Writtle Agricultural College, he spent 16 years working for the National Sheep Association holding various positions of influence across the UK.

In 1999, he was awarded a Nuffield Farming Scholarship to study the sheep industries of South Africa, Australia and New Zealand. He joined EBLEX in 2003 to deliver the Sheep and Beef Better Returns Programmes.
He later held other positions including director for knowledge exchange across all AHDB sectors and more recently led AHDB activity on antimicrobial resistance.

Mr Lloyd takes over at a time when significant progress is being made on the responsible use of antibiotics in UK farming. This includes a record low in antibiotic sales to the farming industry and the publishing of a set of demanding targets to further reduce, refine or replace antibiotic use.

Mr Fitzgerald said that he is pleased to have seen such significant progress in his last 18 months at the helm, and is handing over the reins at an exciting time.
“RUMA has transformed from more of an advisory organisation to really driving change across the main livestock sectors in terms of antibiotic use," he said.  "I’m proud to have been involved at this critical time, and pleased to leave at a point when our farming industry has proved a leader in this antibiotic resistance debate."

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Campaign highlights ‘devastating impact’ of smoking around pets

News Story 1
 Leading vet charity PDSA has launched a campaign highlighting the ‘devastating impact’ that smoking can have on pets. The launch coincides with National No Smoking Day (14 March 2018) and aims to raise awareness of the risks of passive smoking and how to keep pets safe.

“Recent studies highlight that this is a really serious issue, and we want pet owners to know that they can make a real difference by simply choosing to smoke outdoors away from their pets,” said PDSA vet Olivia Anderson-Nathan. “We want pet owners to realise that, if they smoke, their pets smoke too.”  

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News Shorts
AWF named charity of the year

The Animal Welfare Foundation (AWF) has been chosen as charity of the year by the Veterinary Marketing Association (VMA). AWF is a vet-led charity, supported by the BVA, which aims to improve animal welfare though research funding, supporting veterinary education, providing pet care advice and encouraging debate on welfare issues.

VMA has pledged a range of support, including raising awareness and funds at their awards ceremony, which takes place on Friday 16 March, as well as offering marketing support through VMA marketing workshops.