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Recruiting for culture and the cost of getting it wrong
Adrian Pratt spoke about business culture at London Vet Show.
Business leader Adrian Pratt speaks at London Vet Show

Business culture is defined as the values the business has - the way things are done and the consistent behaviours exhibited.

Adrian Pratt at the London Vet Show spoke about business culture and how every practice's goal should be to become the employer of choice - the one that people seek out because its culture resonates with them.

He emphasised that the cost of a bad hire is huge and the more senior the role, the more expensive it becomes. Money is lost through loss of productivity, cost of re-hiring, impact on other staff, lost revenues and much more. But perhaps more importantly, the practice loses credibility with its staff in its ability to choose the right people.

Live your culture - look at what your vision is, how well you share with your team and how well the whole practice actually 'lives' it, he said. Ask yourself if you are surrounded by people who share it.

Adrian talked about Simon Sinek's ‘Golden Circle’ theory. ‘Why’ is in the centre of the circle, surrounding the why is the ‘how’ and on the outside is the ‘what’. In other words, start with 'why' – why are you running this practice? Now move to 'how' - how will you share this vision with the whole team and with clients? Finally, 'what' – what do you have to do to achieve your vision?

When recruiting, write your advert based on the culture of the practice. I.e. answer the question why the reader should join your practice rather than just giving a list of what the practice does.

Interview your candidates for self-awareness, self-motivation, empathy and social skills, as well as asking the relevant competency based questions. It is always a good idea to let the shortlisted candidates spend time with the practice team and to seek feedback from them.

During anyone's probationary period it is wise to have a very short period of notice, said Adrian. This is usually only one week. If the hiring was a mistake it is far better to exit the person quickly and start again.

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Campaign highlights ‘devastating impact’ of smoking around pets

News Story 1
 Leading vet charity PDSA has launched a campaign highlighting the ‘devastating impact’ that smoking can have on pets. The launch coincides with National No Smoking Day (14 March 2018) and aims to raise awareness of the risks of passive smoking and how to keep pets safe.

“Recent studies highlight that this is a really serious issue, and we want pet owners to know that they can make a real difference by simply choosing to smoke outdoors away from their pets,” said PDSA vet Olivia Anderson-Nathan. “We want pet owners to realise that, if they smoke, their pets smoke too.”  

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News Shorts
AWF named charity of the year

The Animal Welfare Foundation (AWF) has been chosen as charity of the year by the Veterinary Marketing Association (VMA). AWF is a vet-led charity, supported by the BVA, which aims to improve animal welfare though research funding, supporting veterinary education, providing pet care advice and encouraging debate on welfare issues.

VMA has pledged a range of support, including raising awareness and funds at their awards ceremony, which takes place on Friday 16 March, as well as offering marketing support through VMA marketing workshops.