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How to promote preventative healthcare
Always recommend your PHP if the client is in the practice for anything that is included in the plan.
Brian Faulkner highlights five good moments 

We should always make time to promote healthcare in the busy veterinary day - Brian Faulkner suggests how we can do it.

Brian talked his audience through five ways of promoting good preventative healthcare, without comprising either the practice or the client.

1. Vaccine price checker
Talk to clients about the different options they have.

Brian suggests having three:
  • The basic vaccine option - basic price
  • The basic vaccine plus a flea/tick/wormer pack - a value option
  • The healthcare plan - spreading the cost of preventative healthcare

He pointed out that the cost of a vaccine should not lose the practice a potential client, so you also need to give three good reasons why they should chose you.

2. Preventative healthcare plan (PHP)
Always recommend your PHP if the client is in the practice for anything that is included in the plan. The magic phrase is: “Has anyone talked you through our healthcare plan?” It is also worthwhile to have a PHP poster in both the reception area and consulting rooms.

3. Re-check consultation
Look at the patient's record before they arrive to see if they need any vaccination or parasite control etc. It is much better to do this at a re-check, rather than a first consult, and consider offering restart vaccination courses for the price of the booster.

4. Waiting for the booster consult in reception
While the client is waiting the receptionist can ask them to fill in a form about their pet's health. This is useful data collection, helping to keep client records up to date and helps to cleanse records of old data. It is also worth having a space on the form for clients to fill in any symptoms of concern they have for their pet/s as this can help in the consultation

5. Annual booster
Have a policy on practice healthcare and create forms which can be used at the annual booster consultation. This enables the vet to talk the policy through with the client and plan the best healthcare for the pet.

Brian's final message was to make sure that you note any client refusals of offers such as kennel cough vaccination or the four-week free insurance offers, in order to prevent any comeback from the client at a later date.

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Campaign highlights ‘devastating impact’ of smoking around pets

News Story 1
 Leading vet charity PDSA has launched a campaign highlighting the ‘devastating impact’ that smoking can have on pets. The launch coincides with National No Smoking Day (14 March 2018) and aims to raise awareness of the risks of passive smoking and how to keep pets safe.

“Recent studies highlight that this is a really serious issue, and we want pet owners to know that they can make a real difference by simply choosing to smoke outdoors away from their pets,” said PDSA vet Olivia Anderson-Nathan. “We want pet owners to realise that, if they smoke, their pets smoke too.”  

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News Shorts
AWF named charity of the year

The Animal Welfare Foundation (AWF) has been chosen as charity of the year by the Veterinary Marketing Association (VMA). AWF is a vet-led charity, supported by the BVA, which aims to improve animal welfare though research funding, supporting veterinary education, providing pet care advice and encouraging debate on welfare issues.

VMA has pledged a range of support, including raising awareness and funds at their awards ceremony, which takes place on Friday 16 March, as well as offering marketing support through VMA marketing workshops.