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EmailIphone Application    Posted: 28th February 2020
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Bayer UK found in breach of NOAH medicine promotion policies
Bayer UK breached NOAH's Code of Practice on Animal Welfare.
Sales reps referred to false reports of efficacy of NexGard Spectra

The National Office of Animal Health (NOAH) has ruled that pharmaceutical firm Bayer UK breached the NOAH Code of Practice for the Promotion of Animal Medicines.

NOAH’s Code of Practice Committee met with Bayer chair Guy Tritton in January to discuss a complaint referred to them by Boehringer Ingelheim. The complaint concerned statements made by Bayer UK sales representatives to veterinary practices in various territories about the efficacy of NexGard Spectra® to prevent angiostrongylosis.

A NOAH press release reads: ‘The statements referred to false case reports about NexGard Spectra® and its efficacy. All such reports were false. Once notified of the communications activity, to its credit, Bayer UK took steps to address the matter with the sales representatives and stop the communication of this information.
 
‘It was accepted by Bayer UK that the reports were false and that the statements should not have been made and that this conduct breached clauses 4.3, 4.4 and 11.2 of the Code.

‘The Code of Practice Committee decided that the conduct of Bayer UK’s representatives was also in breach of Clause 3.1 of the NOAH Code, which states: “A Promotion must never be such as to bring discredit upon, or reduce confidence in, the animal medicines industry”.’

Full details about the case are available at noah.co.uk

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Cold-water dip to raise funds for Vetlife

News Story 1
 The veterinary mental health charity Vetlife is inviting the veterinary community to join it for a sponsored cold-water dip.

The event will take place at Walpole Bay, Margate, on 17 May during Mental Health Awareness Week. Participants of all abilities can join in the challenge and are advised to bring a towel, a hot drink, a snack, and warm clothes to get changed into afterwards.

Those taking part are being asked to try to raise 100 each to support the work of the charity.

Details about how to take part can be found here. 

Click here for more...
News Shorts
Bluetongue low vector period ends

In an update to its bluetongue guidance, the Department for Environment, Food and Rural Affairs (Defra) has announced that the seasonal low vector period for the disease has ended.

With winter over, Defra is planning for a possible increase in cases as midges become more active. It has warned that farms along the east coast of England from Norfolk to Kent, and along the south coast from Kent to Devon, are at highest risk from infected midges blown over from northern Europe.

Since the virus was detected in England in November 2023, there have been 126 confirmed cases. The most recent case to be confirmed was on 1 March 2024.

Farmers are asked to continue to frequently monitor their livestock and ensure their animals and land are registered with the Animal and Plant Health Agency.